DIRECTOR OF PRODUCT DESIGN
I build design teams that hold up under pressure.
For 20+ years I’ve led design in banking, insurance and enterprise SaaS. I build the teams and design systems that keep complex products coherent as they scale. I still work hands-on and these days that often means Claude Code and Figma.
20+
Years in design leadership
$18M
in revenue generated
$1.4B
PPP loan portal delivery
33
direct reports managed
Rebuilding a fragmented system into an automated, AI-native infrastructure for design & engineering teams.
90%
Component parity achieved
75%
Engineering adoption rate
Key Highlights:
- Replaced a legacy 60-package system with an automated, tokens-in-code system architecture.
- Pioneered AI-native workflows integrating Figma MCP, Claude Code & automated visual testing.
An evolved brand and a working mobile prototype for the bank where I led Experience Design, built with Claude.
Key Highlights:
- Extended a limiting 2020 brand with OKLCH color ramps, a lead serif and darker color steps that pass contrast.
- Designed four core flows, including in-app account opening, spending insights and a fraud alert you can answer from the lock screen.
- Directed Claude from first brief to a clickable prototype with real transitions, setting the craft rules every screen had to meet.
Transforming legacy banking into an award-winning digital ecosystem through human-centered design.
600%
Increase in application starts
$6.7M
Direct revenue generated
Key Highlights:
- Rebuilt over 1,500 legacy pages to drive a 40% growth in core deposit account acquisition.
- Rapidly deployed a digital PPP loan portal processing $1.4B in COVID-19 relief loans for 110,000 local jobs.
A working, mobile-first rebuild of the ordering platform I helped create, designed in Claude Design and tested on a real phone.
Key Highlights:
- Directed Claude Design from first brief to a working prototype for phone and desktop, setting the principles and reviewing every version before the next one began.
- Made the product decisions: mobile first, discovery inside every category and estimated prices labeled as estimates through to confirmation.
- Built accessibility in from the start with keyboard navigation, screen reader announcements and zero WCAG 2.2 AA violations in automated audits at nine screen sizes.
Building the operational backbone that kept a design organization running through years of upheaval.
$926k
Saved consolidating 28 tools to 7
40%
Reduction in time-to-design
Key Highlights:
- Ran a company-wide onsite that lifted team peer connection 31% and left 92% of attendees wanting it repeated annually.
- Launched a UX Strategy & Architecture function using OOUX to unify design across the company’s entire product line
Repositioning a boutique yoga studio to fully book itself through its website alone.
1-12
Private clients in one year
1,400%
Mailing list growth
Key Highlights:
- Defined a specific customer avatar and repositioned services around it
- Rebuilt the site around conversion, not just traffic
- Cut $2,388 in ineffective local ad spend using analytics-driven optimization
Digitizing a 70-year-old distributor’s order process into $2.5MM in online sales
$0-$2.5MM
Generated online in under two years
100%
Human error eliminated through automated online system
Key Highlights:
- Replaced paper-based, manual order entry with a custom ecommerce platform
- Preserved customer trust and relationships through the transition
- Built standing orders, payment tracking and real-time submission for a legacy client base
Digital strategy and web development for distributors, insurers, retail brands & touring musicians.
$15M+
Combined client revenue generated
15
Years running Crucial Networking
Key Highlights:
- Architected high-converting platforms for insurance, fashion & enterprise distribution that replaced fully manual operations with automated digital workflows.
- Accelerated client growth across diverse sectors, driving measurable uplifts in traffic, booking volumes & recurring online sales.
Sixteen projects across musicians, startups and independent brands, outside the client work covered in the case studies.
Key Highlights:
- Branding and product design for a bourbon company, a security firm and an energy drink brand.
- Concert and studio photography for touring musicians including Brandi Carlile, Ray Lamontagne, Candlebox and Mike Farris
Recommendations
What colleagues, clients and collaborators have said about working with me.
River Brandon
VP of Product & Design – Pluralsight
I reported directly to River
“A calm and steady presence in an environment undergoing constant change and disruption.”
Brad Bice
Principal Product Designer, Design System — Pluralsight
Reported to me directly
“I originally joined Pluralsight because of the quick connection I made with Tim, choosing his team over offers from Paramount+ and others.”
Caroline Buchele
Director, People Business Partner – Pluralsight
My People Business Partner at Pluralsight
“That integrity in hard moments is exactly what makes him the kind of leader people want to work for.”
How I Lead
Design is a business lever, not just a craft.
Make the case, then make the thing.
Design without business grounding is just decoration. I align design strategy directly with revenue goals before driving execution.
Build teams that hold up under pressure.
High craft, low ego and focused on priorities. I build team cultures that stay grounded and productive through major structural shifts.
Scale & Velocity.
Design systems, modern workflows and governance exist for one reason: helping teams ship better software faster.
Stay close to the work.
I coach, review and push for craft excellence. Executive leadership requires high-level perspective, but that’s never an excuse to lose touch with product detail.
I have led design organizations through rapid scaling, corporate buyouts and private equity ownership. Across every transition, I keep teams focused on quality, execution and business momentum.