Executive UX & Product Design Leader
I help companies turn complexity into clarity—and design orgs into engines of impact.
Over the past two decades, I’ve led design across fintech, SaaS, and enterprise platforms—often parachuting into high-stakes environments that need vision, structure, and momentum. From scaling design teams and standing up design systems, to embedding discovery and driving transformation—I’ve done the work where it matters most.
If you’re looking for a design leader who can steady the ship, scale what works, and deliver outcomes that move the business, let’s talk.
Recent roles
How I Lead
Design is a business lever—not just a craft.
I lead with systems thinking, business alignment, and relentless focus on outcomes. Whether I’m coaching teams, shaping strategy, or building scalable design infrastructure, my approach is grounded in clarity, context, and accountability.
My leadership philosophy:
- Build strong teams. High-craft, low-ego, purpose-driven.
- Design for impact. Everything ties back to customer value and business goals.
- Simplify complexity. Structure, clarity, and priorities over chaos.
- Scale with soul. Systems that grow without stifling creativity.
I’ve led teams through turnarounds, M&As, and high-growth transformations—without losing sight of the people doing the work.
Director of Product Design, Pluralsight
- Replaced a bloated, broken legacy system with a scalable, developer-friendly design system built for speed and trust.
- Reduced 60+ packages to 4 lightweight, zero-dependency modules
- Embedded theming, flexibility, and change safety by design
- Drove adoption through proactive support, office hours, and hands-on enablement
Director of Product Design, Pluralsight
- Led through private equity complexity to unify design, rebuild culture, and deliver a scalable design system.
- Advocated for and helped establish the company’s centralized design org
- Launched the Pando Design System to solve fragmentation, inflexibility, and developer friction
- Reduced time-to-design by 40% and positioned design as a strategic partner across the business
Head of Experience Design, Webster Bank
- Led a full-scale redesign of WebsterBank.com—transforming not just the site, but the organization behind it.
- Reframed a surface-level redesign into a strategic enterprise initiative
- Created the bank’s first design system and rebuilt IA, content, and UX from the ground up
- Unified 60+ stakeholders
- Drove 600% increase in application starts
Head of Experience Design, Webster Bank
- Replaced a rigid, feature-driven roadmap with a flexible, outcomes-first approach rooted in research and real value.
- Created a living roadmap aligned to business goals, user needs, and confidence levels
- Influenced executive leadership to shift funding, process, and mindset
- Selected by Nielsen Norman Group as a model for UX roadmap strategy
Head of Experience Design, Webster Bank
- Transformed a fractured digital ecosystem into a scalable, governed design system.
- Diagnosed systemic UX debt across properties and secured $1.25MM in funding
- Built and led Webster’s first Experience Design team and governance council
- Delivered a proof-of-concept design system rooted in Atomic Design principles
Head of Experience Design, Webster Bank
- Led end-to-end digital transformation across consumer and business banking.
- Modernized the mobile account opening experience to reduce friction and boost conversion
- Embedded Lean UX and cross-functional collaboration inside a conservative, compliance-driven org
- Built the bank’s first centralized UX function, scaling in-house design and reducing agency dependency
Chief Creative Officer, Crucial Networking
- Digitized a $100M food distributor’s manual ordering process—driving $2.5MM in new online revenue.
- Designed and launched a custom e-commerce platform for thousands of B2B customers
- Reduced friction, errors, and fulfillment issues through real-time order integration
- Increased average order value by exposing customers to the full product catalog
Chief Creative Officer, Crucial Networking
For a private therapeutic yoga studio in a crowded market, more traffic wasn’t the answer—better traffic was. By defining the ideal client, refining the message, and building a conversion-focused website, I turned a struggling local business into a fully booked practice—eliminating all paid advertising in the process.
Chief Creative Officer, Crucial Networking
- A curated collection spanning web, branding, photography, and album art—crafted for clients ranging from Grammy-winning musicians to aerospace and energy brands.
- Delivered discovery, design, development & web strategy for businesses
- Produced album art, branding, and concert photography for artists like Mike Farris and Candlebox
- Executed photography-rich campaigns blending content, strategy, and visual storytelling